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L'Office of Tourism de la Florida Space Coast annonce la nomination d'un nouveau directeur exécutif

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Après un long processus de recherche, le comté de Brevard a choisi Peter Cranis, directeur du marketing vétéran de la Floride, comme nouveau responsable du développement touristique.

Suite à la confirmation de sa nomination le 12 février par le conseil des commissaires du comté, Cranis, qui a des racines dans le comté de Brevard, prend le 4 mars le poste de directeur exécutif du Space Coast Office of Tourism de Floride, basé à Cocoa.

Le directeur du comté, Frank Abbate, a choisi Cranis pour le nouveau poste.

“Peter Cranis comes to us with an exceptional track record of leadership and growth, having led highly effective and expansive marketing programs that have stretched around the world. We look forward to working with him on advancing the mission of the Space Coast Office of Tourism,” said Abbate.

Cranis is widely regarded for his expertise in strategic planning and in positioning products and services for growth, profitability and global success. His skill set ranges from organizational leadership and executive management to strategic marketing and international market development.

Cranis has spent his entire professional career in various marketing and related communications positions in Florida. He most recently served as Head of Marketing and Sales for ICON Orlando (formerly the Orlando Eye), the 400-foot observation wheel in the heart of Orlando’s tourism district, where he positioned the attraction as the iconic image for all news related to Orlando, much like the London Eye has been for that city.

De 1999 à 2016, Cranis a été vice-président du marketing mondial des consommateurs et des congrès pour Visit Orlando, l'association touristique officielle de la ville. Chez Visit Orlando, Cranis était chargé de fournir des programmes de publicité et de marketing record dans le monde entier, y compris des campagnes aux États-Unis, au Canada, au Royaume-Uni, au Brésil, en Colombie et au Mexique. Il a supervisé pour la dernière fois un budget marketing de 25 millions de dollars qui a produit plus de 14 millions de dollars de ventes de billets, tout en générant plus de 5 millions de dollars de revenus pour les partenaires.

“I am honored and excited to be stepping into the role of executive director of Florida’s Space Coast Office of Tourism,” Cranis said. “The Space Coast is an amazing place to live, work and play, and it has so much to offer its visitors. Tourism is critically important to the economic health of Brevard County – essential to job creation, business growth, keeping taxes low, and enhancing the quality of life for residents. I look forward to promoting the Space Coast as a premier vacation destination that benefits both visitors and the community.”

Cranis est diplômé de l'Eau Gallie High School à Melbourne et a obtenu un diplôme d'associé du Brevard Community College avant d'obtenir un baccalauréat et une maîtrise en communication de l'Université de Floride centrale à Orlando.

Membre de l'UCF Nicholson School of Communications Hall of Fame, Cranis était un professeur adjoint de longue date à l'UCF et est un ancien président du conseil d'administration de l'UCF Alumni Association.

Cranis replaces Eric Garvey, who served as executive director of Florida’s Space Coast Office of Tourism for nearly four years before departing last July. Bonnie King, the office’s deputy director, has been acting as interim executive director since that time, and will retire in June 2019.