Travel & Tourism in Kenya grew faster than the regional average and significantly above other economies in Sub-Saharan Africa, according to new research from the World Travel & Tourism Council.
In 2018, Travel & Tourism grew 5.6% to contribute KSHS 790 billion and 1.1 million jobs to the Kenyan economy. This rate of growth is faster than the global average of 3.9% and the Sub-Saharan Africa average of 3.3%.
This makes Kenya the third largest tourism economy in Sub-Saharan Africa after South Africa and Nigeria both of which grew substantially less than Kenya in 2018.
In total, international tourists spent over KSHS 157 billion in Kenya last year, accounting for over 15% of total exports. The largest inbound international markets were the USA (11%); UK (9%); India (6%); China (4%); and Germany (4%). Combined with domestic spending, Travel & Tourism supported 8.8% of the nation’s GDP in 2018.
For over 25 years, the World Travel & Tourism Council (WTTC), which represents the global private sector of Travel & Tourism, has produced the authoritative research on the economic contribution of the sector. This year’s research shows that:
- Travel & Tourism in Kenya grew at 5.6% last year – ahead of the global average of 3.9%
- This contributed 8.8% to Kenya’s GDP, worth KSHS 790 billion (or US$7.9 billion dollars) when all direct, indirect and induced effects are taken in to consideration
- Travel & Tourism is responsible for 8.3% of all Kenya’s employment, or 1.1 million jobs
- GDP contribution is projected to grow by 5.9% in 2019
Speaking from a press conference in Nairobi, Kenya, WTTC President & CEO Gloria Guevara said, “Africa is one of the great success stories of global travel as the second fastest growing region in the world – and Kenya lies at the heart of the region, a popular and renowned destination that has seen huge growth in tourism activity and value over the past year.”
“I would like to particularly acknowledge the vision of President Uhuru Kenyatta and his commitment to Travel & Tourism as a means of driving economic growth and alleviating poverty. The Ministry of Tourism & Wildlife, under the leadership of Cabinet Secretary Najib Balala, must be congratulated for growing tourism at a rate above the global and regional average and for attracting over two million international visitors for the first time in 2018.
Speaking at the event, Cabinet Secretary for Tourism and Wildlife, Hon. Najib Balala elaborated on the gains of the sector and expressed his satisfaction on the overall achievement of this key sector that contributes substantively to the economy.
"The gains of the sector are as a result of co-ordinated efforts between various arms of government, whom the tourism sector has engaged, as well as the concerted efforts in marketing Kenya as a destination of choice,” CS Balala pointed out.
À propos du World Travel & Tourism Council
WTTC is the body which represents the Travel & Tourism private sector globally. Members consist of CEOs of the world’s Travel & Tourism companies, destinations, and industry organizations engaging with Travel & Tourism.
Le WTTC a une histoire de 25 ans de recherche pour quantifier l'impact économique du secteur dans 185 pays. Les voyages et le tourisme sont un moteur clé de l'investissement et de la croissance économique à l'échelle mondiale. Le secteur contribue pour 8.8 billions de dollars américains, soit 10.4% du PIB mondial, et représente 319 millions d'emplois, soit un emploi sur dix de tous les emplois de la planète.
Depuis plus de 25 ans, le WTTC est la voix de cette industrie à l'échelle mondiale. Les membres sont les présidents, présidents et directeurs généraux des principales entreprises de voyages et de tourisme du secteur privé au monde, qui apportent des connaissances spécialisées pour guider la politique gouvernementale et la prise de décision et sensibiliser à l'importance du secteur.