There were 11.9 percent less Eurail pass passengers onboard in 2009, a modest dip according to the Eurail Group. The company is projecting recovery for 2010, after closing out last year with US$134.9 million in passenger revenues.
North America is the leading market (50 percent of the market share) for Eurail, followed by the Asia-Pacific region (38 percent), where the biggest growth is expected in the coming years. While the United States, as well as South Korea, is heavily impacted by their weak economies and currencies, key markets like Japan, Australia, Brazil, and China are still showing considerable growth. In order to stimulate the growth in South Korea, the Eurail Group intends to implement specific activities towards students/youths who represent 48 percent of this particular market.
Travel surveys show that over 35 percent of Eurail Pass travelers customers still wish to discover as much of Europe as possible and choose the Select Pass covering travel to three to five bordering countries, while 20 percent favor the classic Eurail Global Pass, covering 21 countries. A full 45 percent of Eurail travelers select the One Country Pass and Regional Pass which have become important product lines for the Eurail Group, thus reflecting the market trend of passengers who favor shorter trips to fewer destinations.
Eurail Global Pass remains excellent value for money and the base price for 15 days of unlimited train travel can be as little as US$22 per day (youth pass), hence the reason why many foreign students taking a sabbatical are drawn to the tracks of Europe. Eurail lures explorers young and old who are mainly looking for a defining travel/life experience at affordable prices. For more information, visit www.eurailgroup.com or www.eurailtravel.com .