The second panel session of the day on the ATM Global Stage saw aviation leaders including Wizz Air’s CCO George Michalopoulos, Embraer’s General Manager for Special Projects for Middle East & Africa, Hussein Dabbas, and John Brayford, President, The Jetsets convene to discuss the role of aviation in restoring confidence and building solutions for international travel.
Meanwhile, the ATM Travel Forward explored topics such as the future of entertainment and technology at mega-events, including the World Expo, and how to restore travel trust and confidence to kickstart the industry’s recovery. An expert panel with Boston Consulting Group and Google assembled on stage to discuss how Destination Marketing Organizations (DMOs) can prepare for the eventual resumption of travel despite the unexpected changes on the horizon.
Commenting on the path forward for DMOs as they navigate a COVD-19 world, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Developing tourism strategies based on annual planning and predicted travel behavior has been challenging during this period. ATM is pleased to support destination marketers with this specialist panel hosted by BSG and Google as they share their insights into how consumers’ attitudes toward travel have changed in response to the pandemic and how DMOs can prepare for the eventual resumption of travel.”
ATM 2021 continues on Tuesday 18 May and Wednesday 19 May at the Dubai World Trade Centre (DWTC). ATM virtual will run the following week from 24-26 May, which will complement the live event by accommodating visitors who may be unable to travel to Dubai.