In the months following Hurricane Dorian, The Bahamas Ministry of Tourism and Aviation (BMOTA) has mobilized and set up a steady stream of group and individual familiarization trips to continue telling the world that The Bahamas is “Open For Business.” From November 2019 into the New Year, top-tier media and social influencers are coming to The Islands Of The Bahamas to discover the country’s culture, cuisine and communities and help spread the message that most of the islands are welcoming visitors.
Les voyages permettront une couverture positive et éducative de la destination, dans les médias imprimés, en ligne et sur les réseaux sociaux, pendant la saison critique de réservation de voyages.
«Avec plus de 700 îles et cayes, il y a tant à découvrir aux Bahamas», a déclaré Mme Joy Jibrilu, directrice générale du ministère du Tourisme et de l'Aviation des Bahamas. «Accueillir des médias et des conteurs influents pour livrer notre message« Open For Business »d'une manière qui résonne avec leurs lecteurs et leurs adeptes est un élément clé de notre campagne post-ouragan en plusieurs étapes. La couverture que nous recevrons de ces visites sera cruciale pour inspirer les voyages dans notre pays, en évoquant toutes les raisons importantes pour lesquelles le moment est venu de visiter.
In November, the BMOTA hosted its first group press trip following Hurricane Dorian. Top-tier travel and lifestyle journalists, contributing to Delta Sky, the Daily Beast, TravelPulse, Travel + Leisure, Condé Nast Traveler and others, visited Nassau Paradise Island, Eleuthera and Harbour Island to discover the ease of island hopping in The Bahamas and get a first-hand account of the Bahamian people’s resilience despite the devastating hurricane season. Stories will not only highlight BMOTA’s “Open For Business” messaging, but will position the islands as must-visit travel destinations this season and beyond.
The BMOTA also hosted South Florida travel and lifestyle influencer, The Style Bungalow, in Harbour Island, in November. She experienced the quiet island lifestyle while also visiting some of the world’s most Instagram-worthy spots, including The Pink Sands Beach, the pastel-hued homes, Bahama House and much more. The Style Bungalow shared that The Bahamas is “Open For Business” with her 211K+ Instagram followers and highlighted the quick flight from Florida as another reason why everyone, including Floridians, should visit.
The Ministry is working diligently to keep this momentum of top-tier media and influencers visiting The Bahamas alive. Aligning with the Hero World Challenge in December, the BMTOA will be hosting five quality sports, travel and lifestyle media to promote Nassau and Exuma as premier golf destinations. Journalists from Forbes, GOLF.com, BroBible and GOLF Monthly will experience top golf courses in Nassau, including Royal Blue Golf Course at Baha Mar, Ocean Club Golf Course at Atlantis and Exuma’s Sandals Emerald Bay Golf Course.
The Ministry’s visiting journalist program continues to be an unqualified success. Through the People-To-People Experience, visiting journalists are able to connect with the Bahamian people and get an experience like no other while sharing meals and conversations. An additional slate of individual trips took place on a rolling basis. Reporters with The Washington Post and Jamaque Paradis Magazine visited in the past two months while travel influencer, Get Lost With Jackie, a journalist from The Zoe Report and two of The Boston Globe writers are scheduled to come early in 2020 to cover an array of topics from Junkanoo to fly-fishing.