Projet automatique

Lisez-nous | Écoutes nous | Regarde nous | Rejoignez live Events | Désactiver les annonces | En ligne |

Cliquez sur votre langue pour traduire cet article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

Hangzhou lance une campagne mondiale de tourisme

Écrit par éditeur

HANGZHOU, China – In an unprecedented move to allow international tourists to travel freely throughout the city, Hangzhou, capital of the Zhejiang Province in China, has facilitated an “open door poli

HANGZHOU, Chine - Dans une démarche sans précédent visant à permettre aux touristes internationaux de voyager librement dans toute la ville, Hangzhou, capitale de la province du Zhejiang en Chine, a facilité une «politique de porte ouverte» et a lancé une nouvelle campagne pour promouvoir le tourisme dans le monde, y compris les États-Unis, selon Li Hong, directeur de la Commission du tourisme de Hangzhou.

Hangzhou is the first mainland city in China to implement an internationalization strategy of its tourism industry. Li Hong explained, “The goal is not only to attract more international tourists and increase our foreign exchange earnings from overseas visitors. It will also boost the capacity and status of our industry so that we may provide an even better product.”

Hangzhou’s marketing strategy encompasses 20 big action plans and 77 smaller projects. These include: an outdoor campaign in international core cities with buses and taxis extolling the central theme and slogan “Unseen Beauty, Unforgettable Hangzhou”; promoting Hangzhou cuisine and Chinese medical tourism and developing its meeting and convention facilities. In addition, tourist reception centers are set up around the city.

Hangzhou is one of the six oldest capitals in China. Offering 5000 years of rich culture, it became the city of Chinese civilization in 221 BC. When Marco Polo visited 800 years ago, he declared it the finest and most splendid city in the world.

The city is located on West Lake, a UNESCO World Heritage Site, and is surrounded by hills. The lake with three islands and two causeways, has inspired famous poets, scholars and artists since the 9th century. The Grand Canal, the world’s oldest and longest canal, begins at Hangzhou and ends at Beijing. There are seven heritage sites on the Grand Canal in Hangzhou. Fine porcelain, silk, and tea all have rich histories in Hangzhou with museums dedicated to how each has impacted civilization.

Almost eight million people reside in Hangzhou and in 2012, there were 80 million visitors; five percent of which were from outside China. Currently, the average tourist spending is half of the international average, with duration of stay also lagging behind cities both inside and outside of China. Hangzhou is only 45 minutes from Shanghai on the bullet train.