Trends Among Hispanic Travelers

While there is great diversity among Hispanics, Vistas Latinas has identified some commonalities that point to strong connections between family, travel and culture.

The overwhelming majority (93%) travel with their family. Of that percentage, 59% indicated they travel with immediate family, 30% with parents and 28% with adult siblings.

There is a strong desire to experience other Latino cultures and destinations, with 71% saying they would like to do so even if it is not where their family originated from.

Six in 10 Hispanic travelers want to learn more about their own origin and history.

Les trois principales destinations intérieures des voyageurs hispaniques d'une nuit sont la Californie (21 %), le Texas (15 %) et la Floride (14 %). Cela correspond aux trois États avec le plus grand nombre de résidents hispaniques.

La plupart des voyageurs hispaniques (85 %) ont visité le pays/territoire de leur héritage familial, 15 % y retournant plus d'une fois par an et 22 % y retournant chaque année.

The Vistas Latinas study was created to provide a better understanding of the diverse and growing Hispanic population in the U.S., which according to the 2020 Census is now 62.1 million strong.